Perceived values and purchase behavior of online game attribute products: Gender overview
نویسندگان
چکیده
Game-oriented business development is growing quickly and this encourages the digital economy in Indonesia. This research aims to examine role of perceived value on purchase behavior online game attributes Indonesia based gender groups. Samples were taken from several gaming communities The variables study consist variables, namely emotional, quality, social economic value, which are antecedents for attribute intention variables. Data analyzed using Structural Equation Modeling. results show an influence intentions consists ultimately shapes buying product attributes. There a difference each component between male female Emotional quality values do not affect group’s pursuit intent, while significantly group.
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ژورنال
عنوان ژورنال: Business informatics
سال: 2022
ISSN: ['2587-8158', '2587-814X']
DOI: https://doi.org/10.17323/2587-814x.2022.3.68.84